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Before the program started, customers had to wait two months for the car they ordered to arrive.
FORBES: Magazine Article
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Instead walk to the Line K entrance, wait for an empty car to slowly inch around the terminus bend and step on.
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"If we can make it a reasonable wait for customers to get the exact car they want, we are going to generate more business, " says Gary Convis, executive vice president of Toyota's North American manufacturing operations.
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